Fruit Smarts

When Fruit Smarts became the first juice brand to be awarded the Sesame Street license for beverages, they chose to use that privilege to encourage children and moms to make smarter, healthier choices.

We had the pleasure of being able to bring those characters to life and seamlessly position them as the spokespeople for a healthier beverage option for kids. The New York Times reported that Fruit Smarts had ‘become the beverage of choice among the preschool set’ and we are proud to have been a part of it’s legacy.