Happy Family

Happy Family baby foods was a unique, organic product line on the rise in need of a major core brand redesign and a full architectural restructuring.

We simplified their logo to create a functional, color-coded system that dramatically distinguished the brand on shelf and reinforced buyer confidence - they were now positioned to succeed.

Our happy little partnership lead to Happy Family's endorsement of yogurt superstar Stonyfield later that year and we couldn't be more pleased with the project's success.